Earlier this summer, the international chain also launched two plant-based options: Rebel Whopper and the Rebel Chicken King in Sweden, which it promoted in July with a “50/50 menu” marketing campaign that challenged customers to discern between the plant-based options and their animal-based counterparts.
Instead, Dutch company 'The Vegetarian Butcher' will supply the new soy-based 'Rebel Whopper'. Image: whopper.ie The new burger will initially go on sale Tuesday at 2,400 restaurants.
The Rebel Whopper is now available at Hungry Jack’s. | Vegans of Australia Investing in Vegan Meat. Last May, Hungry Jack’s invested $1 million to create a “bleeding” vegan meat patty. The patty will feature in a new vegan Whopper that will be available at all 440 Hungry Jack’s restaurants across the country within the year.
Burger King cannot advertise its Rebel Whopper as '100 per cent plant based' The vegetarian burger is cooked on the same grill as meat products ASA ruled that the impression of adverts was that itm0ekR.